COURSE and LEARNING OBJECTIVES

The Conference is intended to help plastic surgeons and aesthetic doctors to enhance their personal branding and elaborate a unique value proposition.
During the workshop participants will learn how to use the best apps and tools for social media with professional results using only their own smartphone.
At the end of the course the participants will be able to
  • choose the social media platforms that best suit their needs
  • use applications to manage multiple channels in parallel (eg instagram and facebook)
  • adapt images and videos to be published
  • define an individual value proposition
  • develop a practicable and coherent communication strategy
  • manage direct communication with patients and / or colleagues

Register now to benefit from the early bird rate. Find out more and follow us on facebook where Jose Delgado will comment existing social media profiles by international and Italian medical professionals.

FACULTY
Jose DELGADO, Digital Marketing Specialist
Valencia, Spagna

COURSE DIRECTORS

Alberto MASSIRONE, MD
Riccardo MAZZOLA, MD
Claudio PLEBANI, M.JUR

SCIENTIFIC SECRETARIAT

Isabella Mazzola

REGISTRATION FEE

Registration fee includes:
  • attendance to all scientific sessions
  • congress material (program/abstract book)
  • attendance certificate
  • lunch and coffee during the breaks
  • simultaneous translation will be provided

Specialists
Residents and Students

from 180€

from 150€
BOOK NOW BOOK NOW
ENDORSED BY

patrocinio sicpre

IN COLLABORATION WITH

patrocinio agora

PROGRAM
  • 08:30 – 08:45Registration
  • 08:45 – 09:00Introduction(A. Massirone, R. Mazzola, C. Plebani)
  • 09:00 – 10:00ConferenceSocial Networks for personal branding (J. Delgado)
    Thorough knowledge of the best social networks for Plastic Surgeons and Aesthetic Doctors (J. Delgado)
    How to set social network objectives and how to work to achieve them (J. Delgado)
  • 10:00 – 10:15Discussion
  • 10:15 – 10:45Coffee break
  • 10:45 – 11:00Information on the legal aspect of Italian and European law(C. Plebani)
  • 11:00 – 12:00Value proposition: what is it and why you need it (J. Delgado)
    Price and value perception (J. Delgado)
    Come le persone acquistano servizi medici al giorno d’oggi (J. Delgado)
  • 12:00 – 12:30Discussion
  • 12:30 – 14:00Lunch
  • 14:00 – 17:00WorkshopPractical tips for running a successful social media communication from your office, clinic or operating room (J. Delgado)
    How to establish an appropriate strategy in each social network. Examples of international and Italian doctors (J. Delgado)
    Create and efficiently select content that gets results (J. Delgado)
    Create and edit images. Privacy law and release to use images (J. Delgado, C. Plebani)
    Create and edit videos (J. Delgado)
    Learn to make use of statistics tools and content programming
  • 17:00 – 17:30Q&A
  • 17:30 – 17:45Evaluation through questionnaire
  • 17:45 – 18:00Conclusions and adjournment

COURSE VENUE

Agorà, Società Italiana di Medicina Estetica
Via San Francesco D’Assisi, 4/A – 20122 Milano